We are inquiring into how advertising influences our beliefs and behaviours. Part of our Tuning In was to use QR codes to look at and try to work out the messages the advertisements were sending us as well as who was their target audience. We looked at about 20 QR Codes altogether.
The codes were split into two groups, one group with the text and company edited out and the other group had all of the text and advertiser's name included.
We started by looking at the group without the text and then, after we tried to work out the message, we looked at the second group. We thought about how having the text, and not having the text, made a difference to how we interpreted the ads and their messages.
We started by looking at the group without the text and then, after we tried to work out the message, we looked at the second group. We thought about how having the text, and not having the text, made a difference to how we interpreted the ads and their messages.